“WorldTree is a natural and unifying approach to sales & marketing," David Kramer, Amplifi's founder, explains. "We surpass other customer-centric strategies with a unique, human-centered model that's designed to recognize, appreciate and genuinely connect with customers as individuals.
“In routine practice, this requires a simple shift in intent. And when this high-leverage, mind-heart-oriented approach is applied to a company’s Go-to-Market operations, it can improve lead generation and qualification, shorten sales cycles, improve close ratios, and forge more meaningful, stronger and authentic client relationships.
”Most basically, it's all about the way we talk to our clients and prospects in a caring, collaborative and appreciative way."
The difficulties of adapting to an increasingly-commoditized, hyper-competitive marketplace, changing at an exponential pace and continually demanding new knowledge, are beyond the adaptive capabilities of many organizations.
So the successful company must innovate. Consistency is overrated. The successful company must be open and accommodating. It must blur its boundaries to see more clearly what is happening in its environment. It must link, listen and learn.
Taking a cue from the great 19th century merchant & tradesman traditions, markets are face-to-face and one-to-one conversations. Internet marketing is a vitally important part of the marketing channel for distributing content, an expanding and indispensable piece of the communication mix. We have creative partners to help you strategize, personalize, implement and optimize the value. But internet marketing will never replace a spoken, genuine, caring curiosity -- a dialogue -- to learn what prospects and customers really need and require.
No deceptive games or manipulative tricks. No contrived spin techniques.No overpowering pitches and presentations. Just efficient & effective go-to-market execution, based on measurable Key Performance Indicators, with a common-sense, everyday conversational style.
We should listen for and emphasize the invitational, caring, inclusive, reciprocal, cooperative and collaborative qualities in our contacts. By asking appreciative questions that prize diversity, that add to new levels of understanding, we illuminate the opportunity landscape. We accentuate our natural connections and shared values, so we can develop and retain more meaningful, purposeful, profitable and resilient client relationships.
Keep it simple. Trust yourself. Follow your vision.Successful leaders and managers must cope with today's complex challenges without feeling overwhelmed. They must be situationally-aware and mindful of the systemic whole that nature provides. They must act with self-confidence and equanimity, by combining logic and data with intuition and instinct.
In sales & marketing communication, companies must maintain a clear brand identity that creates the possibility for new sales & marketing discourse that supports aggressive, go-to-market execution, increased revenue and profitability -- and more meaningful, stronger genuine human relationships.
It's all about how we talk to our clients and prospects. We are one.