David Kramer, Founder / President
David has over 25 years of senior-level experience as an entrepreneur, business development consultant, coach, trainer and producer. He has helped hundreds of clients, in world-class settings, to accelerate revenue growth and create lasting value. Major industries include: professional and financial services, IT and manufacturing. He believes that the best business growth strategies are those that are aligned with nature, passion and purpose.
David is the author of Sell to Help: The Power of Intent, a workbook for shifting to a human-centered, knowledge-based sales & marketing organization that gains a competitive advantage in today's turbulent market environment.
Personal interests include running, weight lifting, pick-up basketball and martial arts.
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David began in marketing & business development in 1987. At that point, he was Sports Editor covering the Ivy League with a Princeton-based group of community newspapers owned by Dow Jones. He become an Account Executive at a fast-growth, PR/Crisis Communications firm in Princeton, NJ. Most of the firm's clients were in IT, biotech and pharma. It was owned by one of the founding editors of USA Today newspaper, and a former Director of News Research for the Gannett Newspaper chain.
From 1988-91, with the agency, David was PR Account Team Leader for one of the largest law firms in central New Jersey with nearly 60 partners in 11 practice groups serving Fortune 500 clients in over 35 vertical industries. In 1990, Kramer represented one of the nation's largest generic drug companies, while the US House of Representatives investigated the entire generic drug manufacturing industry.
In 1991, Kramer left the PR firm to launch his own company in Princeton. From the start, FHG provided PR and integrated marketing communications services to clients in the high-end restaurant and entertainment industry. He worked with a variety of fine dining destinations run by veterans of Philadelphia’s Le Bec-Fin. Le Bec-Fin was considered by Esquire and Conde Nast to be American's finest French restaurant and was traditionally rewarded five stars by Mobil Travel Guide.
David also managed PR, marketing and promotions for several popular, nightlife and entertainment venues located throughout the Philadelphia-Atlantic City region. In this capacity he routinely managed the promotion of special events and concerts, and oversaw the openings of new venues.
As the practice expanded, FHG provided integrated marketing communications services to clients in the advanced technology and consulting services sectors. In many cases, Kramer’s clients were Independent Software Vendors and Enterprise Solution Providers for major computer manufacturers like Sun Microsystems, IBM and Compaq. Others were in biotech, nanotechnology, artificial intelligence and supercomputing. At the peak of that IT market, David was a national consultant and trainer designing sales & marketing workshops for Sun's largest distributor of enterprise computing solutions.
David has authored articles on business development and Customer Relationship Management (CRM) that were published in a variety of business & technology publications. Several of his articles and white papers have been reprinted internationally.Kramer was also a presenter at several CRM industry events, including an international conference on CRM in banking, and an executive retreat on CRM sponsored by Inc. Magazine.
In 2002, David was engaged by the Lockheed Martin Corp. to help improve business development performance in its Commercial Systems Engineering and Systems Integration units based in Moorestown, NJ. Soon after, FHG was also hired to train new business "Capture Teams" in Lockheed’s Homeland Security Initiatives. The objective was to help business developers for the prime government contractor to master the new skills & tools required to compete for Systems Integration contracts in a post-9/11 marketplace.
In this world-class context, Kramer devised a new Best Practices model for achieving performance improvements in business development. It emphasizes engagement, action, intensity and acceleration for improving sales revenue and profitability, while building stronger and more genuine human connections. This high-impact, go-to-market approach – WorldTree – draws on a 19th century tradition of merchant & tradesman service ethics and standards.
In 2013, Kramer launched Amplifi, LLC, as a spinoff, to focus primarily on performance coaching and consulting for "non-selling professionals" in the financial and professional services sectors.
After attending Philadelphia's "magnet" Central High School, Kramer graduated from the Temple University School of Media & Communication in 1980 with a BA in Journalism. He pursued a post graduate degree at Temple University in Organizational Communication.
David served on the Board of the annual Drive Out Hunger (DOH) Golf Classic to benefit Philabundance. On a pro-bono basis, David has provided advisory services to non-profit and non-goverhnmental organizations that include: Doctors Without Borders (USA), the United Nations Association (UNA), and United Nations High Commissioner for Refugees (UNHCR) .
He was a certified Emergency Medical Technician (EMT) and maintains independent study in first aid . Also practices Pentjak Silat, a rare, martial art technique from Indonesia taught by Sifu Rick Tucci.
David currently lives in Mt. Laurel, NJ, with his wife, Sharon.